INDEPENDENT GROWTH CONSULTING
I help home-service businesses and ecommerce brands acquire more customers and improve customer value through paid media, creative, conversion optimization, and lifecycle marketing.
Former VP of Growth. From a focused review through implementation.
Based in coastal North Carolina. Working nationwide.
OPERATING EXPERIENCE
12+ years in growth
LET’S TALK ABOUT YOUR BUSINESS
Tell me a little about your business and the problem you want to solve. I’ll reply personally to discuss a useful next step.
Prefer email? matt@matteitel.com
PLATFORMS & CAPABILITIES
WHERE I CAN HELP
Choose your business type to see the problems I work on and a practical first engagement.
HVAC · ROOFING · PLUMBING · LOCAL SERVICES
Get a clearer view of what brings in qualified leads, where they drop out, and what to improve next.
Explore home-service projectsDTC · SUBSCRIPTIONS · REPEAT PURCHASE
Connect acquisition, the offer, the shopping experience, and lifecycle marketing to a useful business measure.
Explore ecommerce projectsWHITE-LABEL · CONTRACT · INTERIM SUPPORT
Bring me in for a defined project, a second opinion, or account coverage. We agree on client visibility and ownership up front.
Explore agency supportA CLEAR FIRST ENGAGEMENT
The Growth Review looks at one acquisition channel and one conversion journey. You get a prioritized set of findings, a 30-day action plan, and a working session with me.
See the Growth ReviewUp to 5 hours of work. Paid at booking.
EXPERIENCE BEHIND THE WORK
Campaign performance is one part of the picture. My background also covers conversion, lifecycle, analytics, and the teams that turn demand into revenue.
01 / HOME SERVICES
Led acquisition across 27 local service brands with separate budgets, connecting media, lead capture, automation, and conversion testing.
Conversion on qualified traffic increased from 25% to 40%, a 60% relative lift, for services with an average cart value above $13,000.
02 / ECOMMERCE
Led paid media, ecommerce, lifecycle, creative, analytics, and customer service across the DTC business.
Hands-on search and social through May, followed by leadership of the team and agency partners.
03 / SUBSCRIPTIONS
Launched as the sole marketer, owned the P&L, and helped scale the business to more than 100,000 subscribers.
Reached $36M ARR within 12 months. Also sold out Halo Crate with 100,000 subscribers for a year, the Gears of War 4 Collector’s Edition box, and the Fallout 4 Special Edition box. ARR is a recurring revenue run rate.
04 / SUBSCRIPTIONS & INFLUENCERS
Director of Network Development
Led Loot Crate’s growth from 3,000 to 1.5 million subscribers over 18 months before transitioning to lead Loot Gaming.
Continued supporting Loot Crate marketing leadership as the business grew to 3 million subscribers before my departure. Loot Gaming reached 100,000 subscribers.
05 / FITNESS & APPAREL
Launch experience
Launch marketing experience in fitness apparel, alongside a broader background in ecommerce acquisition and growth.
Included as prior launch experience. No client endorsement or performance result is implied.
These examples describe prior employed roles and launch work. They are not consulting client endorsements or promises of future results.
YOUR CONSULTANT
Coastal North Carolina
I’ve spent more than 12 years building and improving growth programs. I work across the details of an ad account and the wider customer journey, so we can choose a useful next step and get it done.
For this practice, you work directly with me. We define the deliverable, the fee, and how we’ll judge the work before starting.
View my background on LinkedInHOW WE WORK
Start small enough to make a decision. Build from what the business actually needs.
A short fit call to understand the business, the priority, and whether I’m the right person to help.
A written scope with the deliverable, access needed, fee, timing, and measure of success.
Work through the findings together. Choose what to implement, hand off, or leave alone.
Need implementation or ongoing help?
Focused sprints start at $2,500. Ongoing support starts at $2,000/month. Scope and capacity are agreed before booking; media, software, and outside production are separate.
PRACTICAL QUESTIONS
Yes. A focused review or implementation project can sit alongside an existing team. We agree who owns the work, who needs access, and how we communicate before starting.
Yes. I’m based near Surf City and Holly Ridge, with local work around Wilmington, Hampstead, and Jacksonville. Remote projects are available nationwide.
We agree on the scope, deliverables, and success measures before starting. Depending on the project, those measures can include qualified leads, conversion rate, customer acquisition cost, contribution dollars, or retention. Fees cover the agreed work; specific lead or revenue results are not guaranteed.
LET’S START WITH THE PRIORITY
Share what you sell, the problem you want to solve, and what you’ve tried. We’ll use a short fit call to agree on a useful starting point.
Email MattYour email app opens. I’ll reply directly.
YOUR POINT OF CONTACT
Matt Eitel
Independent growth consultant
Coastal North Carolina · Working nationwide