ECOMMERCE GROWTH
Acquire customers.
Improve what an order is worth.
Paid media, the offer, the product page, and lifecycle marketing affect the same customer economics. I help ecommerce teams find the next improvement and put it into practice.
RELEVANT EXPERIENCE
Experience across the ecommerce business.
As VP of Growth at Catch Co., I led paid media, ecommerce, lifecycle, creative, analytics, and customer service. At Loot Crate, I led growth from 3,000 to 1.5 million subscribers over 18 months, then transitioned to Loot Gaming, helping scale it to 100,000 subscribers and $36M ARR within 12 months. I continued supporting Loot Crate marketing leadership as it grew to 3 million subscribers before my departure. My work also included selling out Halo Crate with 100,000 subscribers for a year, the Gears of War 4 Collector’s Edition box, and the Fallout 4 Special Edition box.
Prior employed experience. Results reflect those businesses and periods.
POSSIBLE PROJECTS
- Paid acquisition across Google, Microsoft, Meta, TikTok, Snapchat, and AppLovin: channel strategy, campaign reviews, acquisition cost, and creative testing.
- Conversion: offer clarity, product pages, purchase paths, and a practical test backlog.
- Lifecycle: welcome, abandoned checkout, post-purchase, and win-back flows in Klaviyo.
- Economics: contribution margin, new-customer acquisition cost, subscription retention, and cash payback.
- Creative and landing-page delivery: message angles, ad copy, creative briefs, page copy/builds, and a defined test plan. Broader campaign packages are scoped separately; photography, filming, and specialist production are separate costs.
A DEFINED FIRST STEP
Start with one bottleneck
The $750 Growth Review focuses on one acquisition channel and the conversion journey. A $2,500 sprint can address one campaign, one landing page, or one lifecycle flow, with the deliverables defined before work begins.
See the review deliverables ↗BEFORE WE WORK TOGETHER
A few practical details.
Which platforms have you worked with?
My paid-media background includes Google Ads, Microsoft Ads, Meta, TikTok, Snapchat, and AppLovin. I also work across Shopify, Recharge, Klaviyo, GA4, Google Tag Manager, and BigQuery, connecting acquisition to conversion, lifecycle, and customer economics.
Do you build entire stores?
The starting offers focus on acquisition, conversion, and lifecycle improvements. Larger builds or migrations need a separate scope and may need additional technical support.
How do you measure performance?
We agree the outcome and attribution basis first. Depending on the project, this can include new customers, contribution dollars, conversion rate, repeat orders, and cash payback.
Is advertising spend included?
No. Media spend, software, and outside creative production are separate. Clients retain their accounts and pay platforms directly.
LET’S START WITH THE PRIORITY
Tell me what needs
to work better.
Share what you sell, the problem you want to solve, and what you’ve tried. We’ll use a short fit call to agree on a useful starting point.
Email MattYour email app opens. I’ll reply directly.
YOUR POINT OF CONTACT
Matt Eitel
Independent growth consultant
Coastal North Carolina · Working nationwide