THE GROWTH REVIEW
A focused review of one acquisition channel and one conversion journey, with clear priorities for the next 30 days.
Up to 5 hours of work. Delivered in 3 business days after access and intake. Paid at booking.
WHAT YOU LEAVE WITH
We choose a specific question before starting. For example: where is a paid acquisition journey losing potential customers, and which changes deserve attention first?
One agreed channel across paid search, paid social, or AppLovin, plus the landing or purchase path it sends people into. Available measurement and lead or order records inform the review.
What I found, why it matters, what to do next, and what would tell us whether the change helped. Assumptions and data gaps are called out.
A practical sequence of next steps and a 45-minute conversation to work through the findings, decisions, and handoff.
A LOOK AT THE DELIVERABLE
Illustrative example only. This is a sample review format, not a client account or an actual set of findings.
| Review topic | What to check | Decision it informs | Business measure |
|---|---|---|---|
| 01 Conversion events | Which events are included in campaign bidding? | Whether the optimization goal reflects a useful lead. | Qualified leads |
| 02 Ad-to-page fit | Does the page match the service and location in the ad? | Which campaign and page pair to review first. | Qualified lead rate |
| 03 Lead follow-up | Can leads be linked to appointments in available records? | Where a follow-up or measurement change may help. | Booked appointments |
Actual priorities depend on the account, the data, and the agreed scope.
GETTING STARTED
Implementation, full tracking rebuilds, creative production, and additional channels are outside the review scope. If the available data cannot support the question, we agree on a narrower question before starting.
AFTER THE REVIEW
You can take the plan to your team, ask me to implement a defined part, or stop after the review. There is no ongoing commitment.
IMPLEMENTATION
$2,500
One campaign, page, or lifecycle flow. Up to 15 hours over 10 business days, with deliverables agreed in writing.
50% at start, 50% at handoff. The $750 review fee is credited toward a sprint booked within 14 days.
ONGOING SUPPORT
From $2,000/month
One brand and one channel, up to $15,000/month in ad spend and 12 hours of work. Actual capacity is confirmed before booking.
Media, software, and outside production are separate. Additional scope needs a separate agreement.
Agency support is also available at $100/hour in 10-hour paid blocks. See agency partnerships ↗
PRACTICAL QUESTIONS
The review is intended for an existing acquisition channel and conversion journey. If you are starting from scratch, we should discuss a separately scoped launch project first.
The review produces findings and a plan. Changes to campaigns, tracking, pages, or flows are agreed in a separate implementation scope.
Yes. Include the people who will make the decisions or carry out the agreed next steps.
LET’S START WITH THE PRIORITY
Share what you sell, the problem you want to solve, and what you’ve tried. We’ll use a short fit call to agree on a useful starting point.
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YOUR POINT OF CONTACT
Matt Eitel
Independent growth consultant
Coastal North Carolina · Working nationwide