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More of the right leads.
A clearer path to booked jobs.
Campaigns matter. So do the landing page, the form, the phone call, and the follow-up. I help connect those pieces so your marketing is measured against qualified appointments and sold work.
RELEVANT EXPERIENCE
Built on experience across 27 local brands.
At Groundworks, I led acquisition across 27 local service brands with separate local budgets. My work included Google and Meta strategy, automation, lead capture, conversion testing, and attribution. Conversion on qualified traffic increased from 25% to 40%, a 60% relative lift, for services with an average cart value above $13,000.
Prior employed experience. Results reflect those businesses and periods.
POSSIBLE PROJECTS
- Paid search and paid social reviews: channel fit, targeting, budgets, creative, and conversion measurement across Google, Microsoft, Meta, TikTok, and Snapchat, scoped to your business.
- Landing-page review: service relevance, mobile experience, trust, form friction, and the next step.
- Lead-to-appointment measurement: connect qualified leads, booked appointments, and sold jobs where records support it.
- A short implementation plan ranked by expected business value and effort.
- Creative and landing-page delivery: message angles, ad copy, creative briefs, page copy/builds, and a defined test plan. Broader campaign packages are scoped separately; photography, filming, and specialist production are separate costs.
A DEFINED FIRST STEP
A practical first engagement
The $750 Growth Review covers one channel and one conversion path. I review the available account and lead records, document the main issues, and walk you through a 30-day plan. If the right next step is implementation, we can scope a $2,500 sprint.
See the review deliverables ↗BEFORE WE WORK TOGETHER
A few practical details.
Do I need to replace my current agency?
No. I can work alongside an existing agency or internal team on a defined problem. We agree who owns each part of the work before starting.
Which areas do you serve?
I’m based in coastal North Carolina and work with businesses in Wilmington, Hampstead, Surf City, Jacksonville, and the surrounding region. Remote projects are available nationwide.
How will we measure success?
We agree on the deliverables and measures before starting, using qualified leads, appointments, sold work, or conversion rate where the records support it. Fees cover the agreed work; specific lead volumes are not guaranteed.
What access is needed?
For a Growth Review, read access to the selected ad account and analytics plus a lead or appointment export where available. Any implementation access is agreed separately.
LET’S START WITH THE PRIORITY
Tell me what needs
to work better.
Share what you sell, the problem you want to solve, and what you’ve tried. We’ll use a short fit call to agree on a useful starting point.
Email MattYour email app opens. I’ll reply directly.
YOUR POINT OF CONTACT
Matt Eitel
Independent growth consultant
Coastal North Carolina · Working nationwide